I recognize that direct response marketing is a highly
detailed business. It's also a personal service business. Thus,
I pride myself on providing my clients with a great deal of "hands on"
support. I take the time to understand each organization's mission
so that I can be sensitive to its unique "persona."
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When I started my consulting practice in January 1990,
I elected to be the sole proprietor, so that I could fully control all
aspects of a project, as well as keep costs down.
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| I have assembled a team of proven professionals to help
me with graphic design and production. Many clients, especially those
with small, overworked staffs, find it much more productive to hire me
for their direct mail programs, rather than have their own people learn
all the myriad of details, and possible pitfalls, of the direct mail advertising
business. There are some areas where "experience counts," and this
is one of them. |
